Loudness War Vs. Sales: The-Truth - Bringing Dynamics Back To Music

Loudness War Vs. Sales: The-Truth

On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales. (See the video below.)

Earl is the first to admit that further research is need on the subject, but his conclusions are striking. Here are a few:

• Loudness is not correlated with sales figures
• Loudness has almost no affect on listeners preferences when comparing different songs
• Listeners tend to dislike the side-effects of hyper-compression, and prefer more dynamic music
• Content trumps loudness, especially on the radio

via turnmeup.org

Posted via email from Sigurdór's posterous

Dynamic Range Day 2011

Here's a short little bass theme I wrote for (or inspired by) the event.

Theme for Ian

I highly recommend that you check out http://dynamicrangeday.co.uk/ to read more about the subject.

If you care about music then you care about the dynamic range. Right? ;)

Spread the word:

Dynamic music sounds better !

NO MORE Loudness War

Join us on March 25th for the Competition and Award announcements

http://dynamicrangeday.co.uk/live/

Follow the discussion on Twitter:
https://twitter.com/#!/DynamicRangeDay

https://twitter.com/#!/search?q=%23drd11

via last.fm

Posted via email from Sigurdór's posterous