Loudness War Vs. Sales: The-Truth
On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales. (See the video below.)
Earl is the first to admit that further research is need on the subject, but his conclusions are striking. Here are a few:
- Loudness is not correlated with sales figures
- Loudness has almost no affect on listeners preferences when comparing different songs
- Listeners tend to dislike the side-effects of hyper-compression, and prefer more dynamic music
- Content trumps loudness, especially on the radio
via turnmeup.org
