The Musician’s Social Media Food Pyramid | DIY Musician

The Musician’s Social Media Food Pyramid

November 10, 2010{ 8 Comments }

Posted by Ariel Hyatt – Tuesday, 9 November, 2010

It happens to me all of the time when I teach artists social media. The face goes blank, the frustration begins to settle in and then the artist says it:

“I just don’t have anything interesting to say.”

REALLY?

I’m shocked by this every time. You are an artist; you do things we mere mortals are totally enamored by: you PLAY MUSIC, you write songs, you perform them in public!

So PHLEEASE, do not tell me you have nothing interesting to say. I ain’t buying it.

All you are missing is a System for Social Media Success.

Luckily, unlike sheer god-given musical talent, social media is a learnable skill.

As I was teaching my system to a client in my kitchen a few weeks ago over coffee and bagels and it HIT me… and so I created:

THE MUSICIAN’S SOCIAL MEDIA FOOD PYRAMID!
Remember that chart they brought out when we were in 2nd grade to show us how to eat well-rounded meals? I have re-tooled it for you so you can now participate on Social Media healthily! And you won’t even have to think about it – just follow along…

You wouldn’t eat only bagels all of the time. They are a treat once in awhile, but they are not healthy to eat every day – and a diet of only bagels would be boring!

Most artists are only serving their audiences bagels all of the time. Plain bagels. Over an over again.

Uninteresting.

We want a burger, or a giant green healthy salad, we want some candy, give us protein!

But you keep serving bagels, bagels, bagels!

These are five things that when used in concert with one another can help you ratchet up your social media effectively and manage it easily.

Download Your Social Media Food Pyramid PDF:

GROUP 1. DIRECT ENGAGEMENT
Like: BREAD, CEREAL, RICE & PASTA
Servings (Recommended Frequency): 3 – 4 out of every 10 posts

Make sure you’re in a two-way conversation with people consistently

Facebook: See something interesting something on their Facebook pages? Don’t just “like”, write a true comment about it and get more involved.

Twitter: Send messages to people or mention you are with them by using the @ sign and their username (For Example: I’m @CyberPR). Retweet (RT) comments you like by others.

Blog Reading: Create a Google profile and join communities of blog readers.  Leave comments on blogs you like.

Video: Bonus! Make custom video comments or greetings with a Flip Camera; post them as comments or contributions. Subscribe to other people’s channels, and comment on their videos.

Location: Create fun spots that relate to your band/ music and check in, interact with others when you are out and about.

GROUP 2: SHINE A LIGHT ON OTHERS
Like: FRUITS & VEGETABLES
Servings (Recommended Frequency): 3 out of every 10 posts

All the best social media users know this and use it well. This takes all of the attention off of you and puts it onto others, and people will appreciate your kindness because you are recognizing them in front of new potential fans and followers and therefore helping them get known.

Quote people you like by sharing their profiles and videos on Facebook and re-post on your blog.  Link to articles and interesting things that catch your attention such as videos, photos etc.

#FF (Follow Friday), #MM (Music Monday) and RT’ing on Twitter -
Reprint pieces of things that they’ve written, or link to music players. Review albums – talk about why and how those albums influenced you
by using http://www.bit.ly to track the effectiveness and to shorten your tweets.

GROUP 3. CURATE CONTENT
Like: MEAT, POULTRY, FISH, BEANS, EGGS
Servings (Recommended Frequency): 2 – 3 out of every 10 posts

Content may be king but content curation is queen!

The best part is you can set up an RSS reader to pull interesting content for you so you don’t have to come up with anything brilliant – just select what you like and share it. And if it’s interesting to you it’s probably interesting to your community

Ask yourself: How do I spend time online?  What do I read? Are there sites I visit daily?  Add them to the RSS reader (here is a brilliant Commoncraft video that will teach you how to set one up. Then all you have to do is grab the content you like and share (remember to always give credit where credit is due).

Music: Use Blip.fm, Song.ly, Jango, or LastFM to share music

Recipes: Post links to foods you like from Epicurious or TheFoodNetwork

Media: Post book reviews, music reviews or film reviews

Blogs: News, politics, celebrity gossip, parenting, fashion, art, sports – all make good topics for people to connect around

GROUP 4.  A PICTURE SAYS 1,000 WORDS
Like: MILK, CHEESE & YOGURT
Servings (Recommended Frequency): 2 out of every 10 posts

Visuals are extremely effective. And they mix up your strategy nicely.

Take photos using your mobile, post them directly to Facebook or to your Twitter stream.

Make a photomontage using Picasa [http://picasa.google.com], and post it on your blog.

I love Twitpic & YFrog because they are so easy to use and create instant Twitter integration.

Post videos on your custom Youtube channel, embed them on your blog and link them to your Twitter. They don’t even have to be videos that you necessarily make on your own. They can be videos of artists you sound like or play with, videos that make you laugh, or subjects that are thematic to your music and important to you like a charity.

GROUP 5. SHINING A LIGHT ON YOURSELF (AKA SELF PROMOTION)
Like: FATS OILS & SWEETS (Use Sparingly!)
Servings (Recommended Frequency): 1 out of every 10 posts

Of course these are OK to do once in a while, not in an over-hypey, annoying way.  Just like treating yourself to a great pastry or some fries: its OK – but not too often!

It is after all, vital to tell people if you have an album coming out, a new track, a show, or anything that’s newsworthy, noteworthy, and important for your fans and followers to know about.

Don’t forget about your specific calls to actions or these won’t be fruitful.

So – Choose from Groups 1-5 and mix it up and soon you will be fully engaging people easily and naturally, without thinking. Just like eating!

Ariel Hyatt is Author of Music Success In Nine Weeks and founder of Ariel Publicity & Cyber PR

via diymusician.cdbaby.com

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BBC Horizon - Why Do We Talk? (Part 1/6) (playlist)

via youtube.com

"Talking is something that is unique to humans, yet it still remains a mystery. Horizon meets the scientists beginning to unlock the secrets of speech - including a father who is filming every second of his son's first three years in order to discover how we learn to talk, the autistic savant who can speak more than 20 languages, and the first scientist to identify a gene that makes speech possible.

Horizon also hears from the godfather of linguistics, Noam Chomsky, the first to suggest that our ability to talk is innate. A unique experiment shows how a new alien language can emerge in just one afternoon, in a bid to understand where language comes from and why it is the way it is."

via youtube.com

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James Randi: You Can't Prove a Negative

via atheistmedia.com

James Randi lecture excerpt from a 2 hour lecture at Caltech in 1992. James Randi explains why you can not prove a negative. The burden of proof is on the person presenting the claim. He then goes into an example of how you can't prove that Reindeer can fly.

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The National Bank - "Family"

via youtube.com

Great band from Norway.

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YouTube - Intelligence Squared Debate: Christopher Hitchens and Stephen Fry vs. The Catholics

Play all videos: http://bit.ly/1qP7kA -

Aired November 7, 2009 on BBC World -

The Catholic Church is a force for good in the world?
A new debate, presented from London by Zeinab Badawi

It stands up for the oppressed and offers spiritual succour to billions say the Church's supporters. But what about the Church's teachings on condoms, gay sex and women priests, ask the detractors.

Speaking for the motion, Archbishop John Onaiyekan and Anne Widdecombe MP. Speaking against the motion, Christopher Hitchens and Stephen Fry.

From Telegraph:

The voting gives a good idea of how it went. Before the debate, for the motion: 678. Against: 1102. Dont know: 346. This is how it changed after the debate. For: 268. Against: 1876. Dont know: 34. In other words, after hearing the speakers, the number of people in the audience who opposed the motion increased by 774.

via http://atheistmedia.com

Christopher Hitchens and Stephen Fry vs. The Catholics

via youtube.com

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Miles Davis and Marcus Miller: Mr. Pastorius live [Via: @notreble]

via notreble.com

In the late 80’s, Marcus Miller and Miles Davis performed live on David Sanborn’s TV show. This video includes the conversation between Marcus and Miles before they jumped into a performance of “Mr. Pastorius”, from the Amandla album.

Good stuff.

Tags: Marcus Miller, Miles Davis

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How Science Thinks with Richard Dawkins, Friedrich Nietzsche and Others

How Science Thinks with Richard Dawkins, Friedrich Nietzsche and Others

via youtube.com

What are the ideas behind the scientific revolution? Featuring interviews with Richard Dawkins, John Polanyi
and Lee Smolin from the TVO archive

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Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore.

via youtube.com

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Thomas Dybdahl - Cecilia

via youtube.com

Cecilia,
You didn't wanna give your heart away
You tear apart, angel eyes like bluebells
Trembling hearts, leave your empty shells
Cecilia
You didn't wanna give your heart away
Cecilia,
You didn't wanna leave it all behind
Here I am
Flesh and bones
Here I am
Flesh and bones
Did he touch you?
Shameful and disgraced?
Did he rob your joy of the embrace?
Cecilia,
You didn't wanna give your heart away
Cecilia,
You didn't wanna leave it all behind
Here I am
Flesh and bones
Here I am
Flesh and bones
Here I am
Flesh and bones

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Now that’s what I CALL a cover version -... - [Via: @ianshepherd @prodAdvice Tumblr]

Now that’s what I CALL a cover version - “Thriller” by Imogen Heap

via productionadvice.tumblr.com

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Drop of water - How drops of water bounce when they hit the water

via youtube.com

via youtube.com

This is cool stuff!
[Via: http://www.orvitinn.com/2009/10/30/16.15/]

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Fretted or fretless? Make it a convertible [Via: @notreble ]

via notreble.com

Cool bass. Could come in handy ;-)

Via: @notreble http://twitter.com/notreble/status/5291415315

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Unreleased icesave commercial - [#fail] - You saved ... now we slave :-/

via youtube.com

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Muse - Uprising

via youtube.com

Music video

The music video, directed by Hydra, first aired on MTV2 on 17th September 2009. The band performs through a miniature city in a small truck, with a lit fuse following behind. At times, they are also seen performing inside a trailer which seems to be exploding. Through the window of a TV shop the band at one point looks at TV's with teddy bears on the screens; Matt smashes the window and TV's with his guitar. At the end of the video a group of teddy bears rise up from the ground and start destroying the miniature city, only to fall down at the end of the video.

via en.wikipedia.org

 

CD single cover Single by Muse from the album The Resistance Released 3 August 2009 (digital download)
7 September 2009 (full release) 

 

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Menn Ársins eru uppteknir menn...

Þá fer að slá í viku síðan Menn Ársins sneru heim á klakann eftir ansi vel heppnaða upptökutörn á Lundgård upptökuheimilinu á Jótlandi. Stíf törn sem maður fann, þegar heim var komið, að hafði tekið þó nokkuð á. En mikið var þetta mikil stemming og skemmtilegt. Mæli með þessu. :)

Skellti til gamans nokkrum vídeó skotum af okkur þar sem við erum við upptökur, allt hrátt og í dogma stíl. ;-)





Svo er Sváfnir með eitthvað líka.

Sice og Andreas Úlfur voru í DK líka en voru þó ekki á Lundgaard. Þetta var í fyrsta skipti sem ég sé ekki frumburðinn daglega. Held við höfum báðir staðið það ágætlega af okkur. Sice náði sér í flensu sem ágerðist og endaði með lungnabólgu sem hún er rétt að jafna sig á núna. Þannig að það er svo sem ekki mikið búið að gerast hér eftir að heim var komið nema að hjúkra konu og annast soninn, og reyna að safna kröftum.

En jú jú .. það var í nógu að snúast hjá Mönnum Ársins um helgina. Við spiluðum á Hressó á föstudaginn og svo fluttum við lagið hans Tóta í undankeppni júróvisjón á laugardeginum og svo spiluðum við á Café Aróma þar á eftir.

Lögin sem ekki komust áfram á laugardaginn geta ennþá komist áfram í keppninni. Rás 2 stendur fyrir kosningu um hvort lagið fer áfram. Úrslitin verða gerð kunn um kl. 15. í þættinum Helgarútgáfunni á laugardaginn. Hægt er að kjósa alla vikuna.

If You Were Here (hlusta)
Þórarinn Freysson (höfundur)
Símanr.: 900 2202 (kjósa)



En það er ekki að spyrja að nördunum lagið er strax komið á YouTube. Tékk it.

!

Það er til mikið af fólki í heiminum sem er illa haldið af veruleikafirringu. Fólk sem trúir því af lífi og sál að endalok heimsins séu handan við hornið og að Djíses Kræst sjálfur muni koma á senuna (á ný). Fólkið biður fyrir endalokum heimsins og getur varla beðið eftir því að endalokin komi. Það sem er ógnvekjandi fyrir okkur hin er að innan þessa hóps eru valdamiklir menn (í U.S.A.), valdamiklir menn sem beint eða óbeint geta haft mikil áhrif á málefni heimsins, stríð t.a.m. og ef við leiðum hugan að því að það eru enn til kjarnorkuvopn þá fer þetta að vera soldið súrt allt saman. Firringin er slík (hjá þessu fólki) að stórt sveppa ský yfir einhverri stórborginni (eða hvar sem er) væri í þeirra huga skýrt merki um að J.C. Jósefsson væri mættur til að sækja það og taka sig með til paradísar.



Lesa má nánari lýsingar hér #.

DK.

Allt gott að frétta héðan. Undirbúningur fyrir brúðkaup gengur hægt og bítandi. Fjölskylda mín kemur hingað á morgun, þannig að þetta fer að þéttast allt saman.

Hér rignir reyndar ansi ýtarlega í augnablikinu, þannig að vonandi verður það yfirstaðið á laugardaginn (brúðkaupsdaginn), þar sem planið er að halda athöfnina utandyra hér í Hingeballe.

Andreas Úlfur hefur það líka gott hér í sveitinni og dafnar sem aldrei fyrr.

Við náðum þessu myndbroti af honum í gærkvöldi þar sem hann var í góðu stuði að hlæja að nánast engu. Hann hefur ekki hlegið svona mikið áður, held ég. Gaman að þessu. :-)



Fyrir þá sem finnst uppfærslur á þessu bloggi vera fátíðar þá bendi ég á flickr síðuna, þar sem myndirnar fá að tala sínu máli.

T.d.
Danmörk - Júlí 2007

Dagatalið

Annars bara allir í stuði?

Andreas Úlfur spinnur á píanóið í Hingeballe

Fyrstu kynni Andreasar Úlfs af píanói. :)

Spuninn í blóð borinn, nokkuð impressionískur, minimalískur og lágstemmdur, (hehe).
Faðirinn truflar hann reyndar aðeins í restina.

Andreas Úlfur - improvising ;-)
Originally uploaded by Siggidóri

Sicko

Michael Moore - Sicko

Oprah interviews Michael Moore on his latest documentary, Sicko

Michael Moore tekur fyrir heilsu(einka)geirann í U.S.A.

Augun Opnast - Menn Ársins

Tékkið endilega á þessu snilldarmyndbandi við lagið "Augun Opnast" með hljómsveitinni Menn Ársins. Lagið er reyndar hljóðritað áður en ég gekk til liðs við þá meistara, þannig að ég get lítið montað mig af þessu.

En eðalmúsík og snilldar vídeó.

Augun Opnast - Menn Ársins



Við (Menn Ársins) verða svo í góðu flippi á Hressó annað kvöld (laugard. 31. mars.). Sjá nánar HÉR.




Menn Ársins
Originally uploaded by Sice.