Loudness War Vs. Sales: The-Truth
On November 4, 2010, Earl Vickers presented his research paper at the 129th AES Convention in San Francisco with clear evidence that there is no connection between loudness and sales. (See the video below.)
Earl is the first to admit that further research is need on the subject, but his conclusions are striking. Here are a few:
- Loudness is not correlated with sales figures
- Loudness has almost no affect on listeners preferences when comparing different songs
- Listeners tend to dislike the side-effects of hyper-compression, and prefer more dynamic music
- Content trumps loudness, especially on the radio
25. mar. 2011
Here's a short little bass theme I wrote for (or inspired by) the event.
I highly recommend that you check out http://dynamicrangeday.co.uk/ to read more about the subject.
If you care about music then you care about the dynamic range. Right? ;)
Spread the word:
Dynamic music sounds better !
NO MORE Loudness War
Join us on March 25th for the Competition and Award announcements
Follow the discussion on Twitter:
This is a short little improvised theme I wrote for (or was inspired by) Ian Shepherd and his Dynamic Range Day 2011 project and challenge (@DynamicRangeDay and #DRD11 on Twitter)
The bass line is played on my fretted Lakland 5 string as are the harmonized lead lines. The harmonics where played on my fretless Zon Sonus 4 str. bass.
No loops were used. Few punch-ins and clean ups.
All bass parts were recorded directly to Pro Tools 9 through a Demeter VTDB-2b Tube Direct (boost ON). Fresh set of Lo-Riders strings from DR on the Lakland bass. The Zon bass also has DR strings, probably Hi-Beams, not as fresh though :)
Plugins used on all tracks when mixing:
Reel Tape Saturation (from Avid)
Digi EQ (mostly cuts, HPF, LPF, minor HF boost on the harmonics)
VintageWarmer & oldTimer from PSP
The Glue (buss compressor) from Cytomic.
Plugins used for mastering:
MEqualizerLinearPhase, MStereoProcessor, MMultiBandDynamics, MDynamicsLimiter from: Melda Producions http://www.meldaproduction.com/mmasteringbundle/
... oh and the dynamic range:
Peak value: -2.38 dB -2.10 dB
Avg RMS: -14.19 dB -14.01 dB
DR channel: 9.73 dB 9.63 dB
Official DR value: DR10
Enjoy and share!
Also available on last.fm: http://www.last.fm/music/Sigurdór+Guðmundsson/_/Theme+for+Ian
1. mar. 2011
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